Emergn

BRAND IDENTITY
ART DIRECTION
WEB DESIGN

The brief: Create a distinctive brand identity that has impact in the tech sector

Emergn are a global digital business services firm with a mission to improve the way people and companies work. Forever.

Alongside the creative team at Yonder Consulting, we worked with the leadership team to define and express what truly makes Emergn unique and create a dynamic digital brand and experience that reflected their personality and offer.

The brand was positioned on the message: Ideas to Impact. Everything Emergn does helps their clients transform ideas into the hands of customers, sooner. We wanted to get that idea across in the visual identity.

The Challenge

The tech industry is over saturated with generic images of people in a boardroom pointing at post it notes. We took a firm stance to ban any cobalt blue whizzing lines or generic ‘people doing business” stock imagery.

Instead, we created a toolkit of an impactful kinetic typographic style, a bold color palette with simplistic, graphic illustrations and candid people-based imagery.

We developed a cohesive identity system that could flex for the education-led product, VFQ. Introducing hand-drawn mark-ups that evoke the experience of learning; mistakes, iterating and getting ideas out at pace.